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100 Words To:
Multitasking is a myth.
Observe yourself closely and notice that your attention is only ever on one thing at a time. Or, more accurately, that you only place your attention on one thing at a time.
Next time you multitask, see if you notice the moments you switch your attention from one thing to another… to another. How much is habitual?
Try monotasking instead. Resist switching attention from task to task before you achieve your initial intention.
Mega bonus points: discover how easy it is to avoid unproductive multitasking when you have a compelling life purpose and clear goals.
Honor Your Clients’ Exact Words
Your clients’ words do not mean quite the same things to you that they do to your clients.
That’s because each of us has a unique set of reference experiences that we associate with every word we use.
This is relatively easy to see when you ask people to share times they had certain experiences like “love” or “fear.”
Using your clients’ exact words can help them experience being witnessed and understood. And it can also help your clients to understand themselves better as they hear words that describe their experience spoken by someone else.
Write Down Your Revenue Streams and Marketing Activities
How many revenue streams – products or services – do you offer?
How many marketing activities do you engage in?
The number of ways to serve and market to clients and potential clients is essentially unlimited. It can be easy to dream (or procrastinate!) instead of simply picking a finite set of offerings and activities to promote.
It can help to write it all down – on a single page – to see at a glance every product and service you offer along with the specific ways you create awareness and interest in those.
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