Podcast Guest Profile

Rajagopal Raghunathan

Raj Raghunathan, a professor of marketing at the McCombs School of business at the University of Texas at Austin. He is also the author of, If You’re So Smart, Why Aren’t You Happy? And he is the author behind one of the most popular, massively open online courses ever created. A course on Coursera called A Life of Happiness and Fulfillment that has been participated in by more than 250,000 students. It’s available to you online at no cost right now. Raj explains consumption behavior through themes from psychology, behavioral science, decision theory and marketing. He talks to the smart and successful, that’s who he’s writing for. People who have already accomplished a lot, people who are intelligent but maybe don’t yet experienced the level of happiness that they want or they don’t experience it as easily and as often as they’d like.

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