Beth Comstock is the author of Imagine It Forward: Courage, Creativity, and the Power of Change. Beth served as NBC Universal’s President for Integrated Media as well as the General Electric Company’s Vice-Chair and Chief Marketing Officer, where she led efforts to promote growth and innovation. In her book, Imagine it Forward, Beth draws lessons from her 30-year career as a change-maker and offers her wisdom on cultivating courage, resilience, and creativity to spark innovation.
Beth joins me today to share her insights and wisdom on fostering creativity, innovation, and connection in an organization. She explains why she wrote her book and illustrate the process and challenges she experienced while writing it. She defines what social courage means and describes how she cultivated it. She explains what an agitated inquiry is and how you can use conflict and opposing perspectives to nurture innovation. She also discusses how fear prevents people from writing a book and shares her advice on promoting your work.
“People want to take different paths. To innovate, use that tension to get better ideas and a better view of the future.” – Beth Comstock
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