Nicholas Webb is the author of What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint and The Innovation Mandate: The Growth Secrets of the Best Organizations in the World. Nick, widely regarded as an innovation evangelist, is a speaker and entrepreneur who founded LeaderLogic Management Consultants, an organization dedicated to driving strategic excellence, innovation, and customer experience design. He was honored with a Doctorate in Humane Letters by the Western University of Health and Sciences, where he also serves as an adjunct professor and Chief Innovation Officer.
Nicholas joins me today to discuss how to foster innovation in companies. He reveals the three key trends that drive disruption as well as the critical risks to companies. He explores the idea of improving and evolving yourself every day, serving a mission that matters, and the importance of living life consciously. He also explains why legacy is an insidious problem in an organization, why spoken communication is the future, and how a post-COVID-19 economy will require individuals and organizations to be innovators.
“Consumers want an Apple-like experience: they want it friction-free, customized, and relevant.” – Nicholas Webb
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