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100 Words to:
Quit Seeing Problems Problematically
Spiritual teachers say, “Pain is inevitable. Suffering is optional.” Or, as Sophocles said, “The greatest griefs are those we cause ourselves.”
The mentality that labels things “problems” is the same mentality that generates suffering. Consider that calling something a problem is really expressing a preference or passing judgment.
See the absurdity of solutions, each of which inevitably sows the seeds of future problems.
Explore instead the possibility that “there is nothing that should not be.” Then, explore what you are committed to, and what you stand for. Act from your commitments – but not to solve anything.
End Coaching Sessions with This Question
My friend Michael Bungay Stanier suggests ending coaching sessions with, “What was most valuable here for you today?”
He calls it the Learning Question because it invites reflection and learning.
It’s great on many levels.
It contains the implicit assumption that there was something valuable. Seek and ye shall find.
It gives you feedback about what your client values.
It exploits the “Peak-End Rule,” the idea that people tend to remember two things about an experience: its most intense part (its peak) and its end. When you end on a high note, people remember.
Approach Marketing as a Spiritual Practice
Successful marketing has understanding and service as its foundation—two things that are part of pretty much any spiritual practice.
To market effectively requires getting outside yourself, putting yourself in someone else’s place and seeing the world from their point of view. The better you understand what they have been through, where they are now, and what they believe, need and desire, the more successful you’ll be.
The best marketing is selfless. It provides you the opportunity to serve others without asking for anything in return. It’s a chance for you to cultivate generosity.
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