BJ Fogg is the author of the New York Times bestseller, Tiny Habits: The Small Changes That Change Everything. BJ is the Founder & Director of the Stanford University Behavior Design Lab and has dedicated his life to teaching and sharing his insights about behavior change. Using his Fogg Behavior Model and methods in behavior design, BJ trains Fortune 500 companies and guides industry innovators in creating products that help people become healthier and happier.
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