BJ Fogg is the author of the New York Times bestseller, Tiny Habits: The Small Changes That Change Everything. BJ is the Founder & Director of the Stanford University Behavior Design Lab and has dedicated his life to teaching and sharing his insights about behavior change. Using his Fogg Behavior Model and methods in behavior design, BJ trains Fortune 500 companies and guides industry innovators in creating products that help people become healthier and happier.
BJ joins me today to share his insights on behavior design and habit formation. He emphasizes the role of emotions in creating habits and explains the power of simplicity in cultivating behaviors. He reveals some of the biggest myths about habit formation and describes some factors that make it difficult for people to change their behavior. He also shares the Fogg Behavioral Model and discusses how self-confidence can help individuals form new habits.
“Emotions create habits, not repetition. Design for positive emotions: you change best when you’re feeling good.” – BJ Fogg
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