Earlier this week I was on a Zoom call with a group of coaches where the topic of focus came up.

If you’re like me (and most of my clients), you know that it can sometimes be hard to: A) know what to focus on, B) stay focused on anything you’ve decided to focus on.

During the conversation, someone shared a link to a video of legendary Apple designer Jony Ive talking about something he’d learned from Steve Jobs about focus.

It’s a few years old, but it’s timeless. You can watch it here.