Nicholas Webb is the author of What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint and The Innovation Mandate: The Growth Secrets of the Best Organizations in the World. Nick, widely regarded as an innovation evangelist, is a speaker and entrepreneur who founded LeaderLogic Management Consultants, an organization dedicated to driving strategic excellence, innovation, and customer experience design. He was honored with a Doctorate in Humane Letters by the Western University of Health and Sciences, where he also serves as an adjunct professor and Chief Innovation Officer.
